Built by a family, for families
Wishpicks started with a simple question: why is it so hard to tell people what you actually want? We're Anton and Maryna, and this is our story.
How it started
The idea came in early 2022, when Maryna and I were expecting our first child. Friends kept asking what we needed for the baby — and we realized there was no good way to share a wishlist that worked with any store, without forcing everyone to sign up. We started sketching out a product, full of optimism that we'd launch before Artemii was born.
We didn't. Not even close. Artemii arrived, and suddenly sleepless nights, diapers, and figuring out how to be parents replaced all our grand startup plans. The project sat in a folder for months. But the problem didn't go away — every birthday, every holiday, the same question: "what do you actually want?"
In mid-2023 we finally started building for real. Late evenings, weekends, nap times. By March 2024 the first users were creating wishlists on a pretty basic version of the site. It worked. People shared it with friends, friends shared it further. We kept going.
Today, Wishpicks is used by thousands of people across 9 languages. Anton handles the product, engineering, and everything in between. Maryna keeps the family running while Artemii keeps us both on our toes. It's still a family project at heart — built with care, not by a corporation.
What we believe in
These aren't corporate values from a slide deck. They're decisions we make every day.
Your data is not the product
We don't sell your personal data. Shops pay us a commission when you buy through Wishpicks, and Plus is there for anyone who wants it.
A list should work before you sign up
Asking for an account first is how a product grows its numbers, not how people share a list. Yours is live the moment you make it, and your friends never need one either.
No shop gets to be special
We take a link from anywhere instead of partnering our way into a closed catalogue. If it has a URL it belongs on your list, and the name, photo and price usually come across on their own.
Gifting is something people do together
One person writing a list everyone else guesses at is the problem we started with. Share it, plan on it with a partner, let friends claim what they are bringing.
The surprise is the point
Reservations stay hidden from the person the gifts are for, even where it would be easier not to. A registry that spoils its own surprise has failed at the only job it has.
We ship what we'd use ourselves
Wishpicks is a family project with no investors and no board to answer to. If a feature doesn't feel right at our own kitchen table, it doesn't ship.